Sunday, October 3, 2010

Living the MtB Social Community

[Published by Leonardo Ratti, MTB Community Manager]

There is something new going on in these last few months within the Mind The Bridge world, beside the terrific success of our summer special events in Torino and Cagliari and the MtB Boot Camp just terminated in Varese.
An entire new wave of friends, fans, followers or people simply interested in the subject are joining our online community bringing enthusiasm and passion but also precious comments and feedback on our activities and future events.

Born with the MtB blog on our website and the Silicon Valley blog , the MtB Social Community has been experiencing in the last two years a tremendous increase in terms of followers and tools used with the introduction of the MtB Facebook page, the MtB LinkedIn group, the Mind The Bridge Tv Channel on Youtube and the Twitter profile.
But there's something more than a simple increase of attention on our social media profiles.
The Foundation has a strong awareness that building a social community is crucial from different perspectives.
On the one hand, being involved in these channels means being part of the social network, the space where, for the most part, our start-ups are promoting their projects.
On the other hand, this allows us to collect "the buzz" on entrepreneurship, new ventures and innovation in Italy and to take advantage of these inputs to leverage our strategy and better help all the stakeholders involved in the process of innovate the Italian eco-system.

We have a dedicated team within the Foundation that will be in charge of exploiting each communication channel in the most effective way. Obviously the most important resource to reach this goal is the contribution from our start-ups, Alumni, followers and friends. In one word YOU!
This movement will really spearhead the backbone of the MtB community. Let's get started! Take a look at the videos just uploaded on our MindTheBridge TV on the latest BootCamp and start posting your comments and feedback.
We expect to have special promotions, prices, etc. for our active online community members.

See you on-line!

Leonardo Ratti, MtB Community Manager.

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