Tuesday, November 9, 2010

I-REALIZE: Lean Startup Hack and Google Site-Clinic

The third episode of I-Realize saga focuses on the new entrepreneurial approach called Lean Startup. It will be on November 17th at the ToolBox Headquarter - Via Agostino da Montefeltro, 2 10134 Torino, Italy.

The background is again the Global Entrepreneurship Week, a special occasion to deal with the entrepreneurship theme.
Google, which will be involved as the main collaborator in the event organization, is probably the best interpreter of "beta release" and therefore there could be no better player to show in practice the Lean approach based on the "build", "measure" and “learn” cycle.

The event consists of a panel to go into the details of Lean Startup and a site-clinic powered in collaboration with Google, the right opportunity to put in practice the lesson learned.
In the panel there will be entrepreneurs, investors, bloggers and experts, which will try to define the picture of Lean Startup and adapt it to the Italian case.
Site-clinic rules: a number of startups will be pre-selected and their web sites will be inspected by Google team in their compatibility with search engine guidelines.
In the afternoon entrepreneurs could have one-to-one meeting with Google Adwords Team in order to understand how to improve the ROI using an appropriate Adwords campaign.

The event is free but you have to register yourself: startups can apply for site-clinic and Adwords one-to-one meetings through the registration form and the dedicated website.

You can find more information here: http://www.irealize.eu

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