Great day in Pavia! Learn more about the selected startups..

Startups, enthusiasm, constructive feedbacks, terrific speakers.. that’s what you need for organizing a successful event!

Yesterday, we recreated for a day the atmosphere of Silicon Valley in Pavia, involving startups, entrepreneurs and investors, students, Ph.Ds and whoever was interested in learning how to turn an idea into business.

The introductions of the Mayor of Pavia, and of Margherita Balconi and Annalisa Tocchio, respectively the President of the local Polo Tecnologico and industrial association immediately set the tone: create an ecosystem in Pavia to support a new generation of Italian entrepreneurs.

The speeches of Alberto Onetti, Charles Versaggi and Fabrizio Capobianco inspired the participants.

And in the afternoon, a Gym session. Six startups were invited to present their innovative business idea, in front of a panel of experienced investors and entrepreneurs. Let’s briefly introduce them!

Among the early stage ideas we heard from Linksten - a mobile application that reproduces a short jingle during the idle time while your smartphone opens a link, THE WHITE RABBIT – an innovative software platform aimed at providing innovative solutions for business, education, healthcare, home and social needs through touch-screen applications - and EasyGoing - a multi-platform (social web, website, SMS, mobile app, telephone) management system for car pooling. The presenters got a lot comments, feedback and tips that for sure will help them to focus more on their business and exploit their business idea.

Danmax Tech Solutions, tpenso and iLIKE.TV presented their prototypes and products.

Danmax Tech Solutions produces an universal charger for cell phones to be applied into the wall’s outlet.
iLIKE.TV, structured as a web tv channel on cross-media social platforms, allows users to be involved to the shows, influence and interact with them via a secondary screen.
tpenso presented its product - Margerita Salvadita - an innovative device that reduces the risk of needlestick injury from syringes.


Then a lot of good and promising ideas…and - for one of them - an incredible opportunity to make it happen.
We were able to open the door of the MtB Gym to one of the 6 startups. This thanks to Durabo, whose general manager - Tommaso Mazzocchi - volunteered to offer this opportunity to one of the startups in memory of his father Antonio.
Carlo Giuberchio, tpenso founder, received the best of the day award. For him a 3 months stay at the Gym, the mentorship program held @ Pier 38 in San Francisco. Great opportunity for exploiting the business potential of his device!

Carlo, see you in two weeks in San Francisco! All the others, see you on Wednesday next week in Genova!

It was a great Boot Camp!

In Varese we welcomed the 32 startups selected from our 2010 MTB Business Plan Competition. We opened them the doors to our Boot Camp, a 3-day training and coaching program, aimed at helping startups to clarify, create, and communicate their entrepreneurial vision into a viable business plan worthy of financial support. During the workshop, we continued our selection process, extracting the short list of 15 semi-finalists that will present @ Corriere della Sera in Milan on November 5th-6th.


The Boot Camp kicked off with a workshop and public forum designed to address the challenges and opportunities of Italian entrepreneurship. It was hosted at the Faculty of Science. During the Open Workshop Alberto Onetti presented some data about Italian startups and highlighted the main issues entrepreneurs face in Italy while starting up a company (here is the link for the slides). Charles Versaggi, the Boot Camp Program Director, explained how to tell your business story. At the end of the workshop Elizabeth Robinson (Co-founder, NicOX), Marco Asquini (Co-owner, General Manager, SUPER/FLUO) and Maurizio Liverani (Baryon Capital) told their own entrepreneurial story. Francesco Baschieri provided some feedbacks from his recent stay at the MtB Gym in San Francisco. You can access the videos from our MindtheBridgeTv channel on You Tube.


The remaining part of theBoot Camp was held in the gorgeous venue of Villa ToepliTz. The Program was run by top notch instructors and included the following topics:

- The Story: Articulating the Value Proposition (by C. Versaggi)
- Business models and strategy — understanding the value chain (by A. Onetti)
- Project, product or company? How to assess and qualify technologies as a basis for starting a company (by A. Onetti)
- Legal considerations in forming a company (by T. Cherubino)
- Financing: the capitalization process and financing strategies (by C. Maifredi)
- The capital raising process - Pre-money/post-money valuation, the term sheet (by M. Liveerani and A. Onetti)
- Anatomy of a Business Plan (by C. Versaggi and A. Onetti)

It was a great Boot Camp as you can perceive from the comments some participants posted on our Facebook Wall. You can feel the energy and passion we experienced during the 3 days we spent with the startups in Varese.

"Hello guys, I'm really happy to attended the Bootcamp, one of my best experiences. I met very smart people, from whom I learned a lot"
"Great BootCamp! All tutors where really top level. Charles was en-lighting. MtB organizers and Onetti have done a terrific job! Thanks all for the great experience and good luck to all partecipants"
"Thanks all for amazing experience. Thanks to MTB team and to Charles, that he sent us the right enthusiasm to take forward our plans well...See you all in Pavia soon"
"Thanks to all of you Folks! Continue in this direction with enthusiasm, passion and a vision to realize your business dreams!"

Lost in translation

Charles Versaggi is an interesting man. He's charming, he knows a thing or two about communications and he has a good sense of humor. That whole mix made him the perfect director for our first bootcamp.

And so it was, as I'm learning from the participants feedback. Alas, I couldn't make it to Varese. However, he shared a note with me today that gave me the whole picture of what I missed.

This goes under the category of Italians meet Americans, and vice-versa.
I thought I'd share it with you all.
Here it comes:

"Marco, I thought I'd share a couple of funny moments from the bootcamp.

One of the business plan presentations concerned a web-based business to help people with common sports interests find each other online.

The first slide of his B-plan presentation: "Stop Playing With Yourself!"

The class roared. The class roared again after I said, "Well, there's really no reason why you shouldn't play with yourself. But that's really your business."

It's amazing what a well placed preposition can do for communication.

Another one that got a few laughs. One of the life science participants presented his business plan for a new type of implantable bladder sphincter. His first slide showed a picture of the male anatomy with the sphincter apparatus placed strategically around a massive disproportionately large penis that hung down to the bottom of the slide. The apparatus looked more like a device to treat erectile dysfunction. I swear he got this image from a porn site (now, of course, you're wondering how I knew that...).

There were a few blushed faces on the women in the classroom, although they didn't seem too shocked. You got to love Europeans when it comes to celebrating the human anatomy."

Right Charles, you gotta love "Europeans"...