Tuesday, October 6, 2009

Startup in the spotlight: Prossima Isola

Today we start a round of interviews with this year's semi-finalists.

The first entrepreneur we've spoken to, through Facebook first and then in person in our Milan office, is Daniele Idini, co-founder of Prossima Isola.

Their "Whereisnow" project is one of the Mtb 2009 semi-finalists.

Daniele, can you tell us briefly what is your company about?

WhereIsNow is an innovative Internet service which allows every kind of information to become"self-updatable": it applies to documents, addressbook or web links.
WhereIsNow allows any user, in a quick and easy way, to have the
contacts (email phone number, fax, etc. ..) of friends or colleagues
always updated, to check for the latest version of a price list or a
technical document and to be sure that an article on the web is always
reachable even if the address has been changed.

How did you get in touch with the Mind the Bridge project?

Thanks to my associate Marcello Orizi, he is much closer than me
finding these opportunities (ah ah ah!)
In fact the first time we heard from "Sardegna Ricerche" during the
entrepreneurial training course shortly before the final of MtB 2008.
Then we had the opportunity to learn more about this project through
the community startupbusiness.it, through BAIA (Business Association
Italy America) and some other channel on the Internet as Twitter.

How do you think that the MtB experience can help your company to
develop a global presence?

We believe that MtB can give greater emphasis in our project
against a Venture capital and that a Venture Capital can bring his
experience in our company so as to take off our ambitious project in
the global market

What are your expectations regarding the time you could eventually
spend in Silicon Valley?

First we are ambitious to know and compare with the world elite in
our sector. This will let us know if we are going in the right
direction and will allow us to expand our knowledge and thus to grow
professionally. Then if we could also find an investment from a
venture capital of the Silicon Valley...it would be the top :-)

What are your personal view of the Italian startup scene?

I think that in Italy there are many good ideas but many of these
remain in drawers for various reasons. First of all, many young people lack the culture
of risk. For example, my associate and I have
given up a safe and a well-paid job to pursue our vision and our
dream. It is true that developing new ideas and create a startup
requires also, in addition to a great business capacity, the help of
someone who has had similar experiences, a good amount of money and a
bit of luck. In Italy is not always easy to find these ingredients

Best of luck, Daniele, and thank you for your time!

Thank you for your interest in our company and... see you in Milan in November!

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